Yesterday, Brilliance Auto Group launched equipped with 1.8T (turbo) engine of Chinese cars, the engine implements the Chinese senior independent brand breakthrough in the field, equipped with 1.8T (turbo) engine Brilliance sedan priced higher than previously about 40,000 yuan. In three years, sales of 175,000 calculations, Brilliance Auto will increase sales of over 70 billion yuan.
Yesterday, the Brilliance Group announced new car prices: equipped 1.8T (turbo) engine 5 Grandeur sedan and 4 Junjie sedan, priced from 125,800 to 199,800 yuan. Turbine engines is one of the world's latest technology, the joint venture with the level of the car or cars imported cars priced above the basic price of 180,000 yuan, while the lowest Brilliance Group will hit 13 million or less, so the market is not the only suspect Brilliance Group loss leader, Qi Yumin given in bloodshed cheap? megane dci turbocharger "Although there is no bleeding so serious, but is equipped with 1.8T (turbo) engine, Brilliance China Automotive pricing, more complex than the original price for the Brilliance Junjie mood." Yesterday, the chairman and president of Brilliance Auto Group, Qi Yumin said, "Our study before and after five times, until March 16 before deciding on the final price. "it is reported that before making pricing, Brilliance Group executives carefully studied several joint-venture brands and net imports 1.8T sedan, Qi Yumin finally decided to choose a relatively appropriate price to burst into this market. clio dci turbocharger Qi Yumin said frankly: determine the price of two factors, one achieve social, Zhonghua sedans should contribute to people, but to achieve a higher brand; the second is to consider the cost of amortization periods. "We have a plan in advance, if the completion of this plan, will be able to make ends meet (turbo engine) on investments." Qi Yumin said that. And it said the plan, which in 2007 sold 25,000 Zhonghua sedans, 2008 sales of 80,000, sales of 100,000 in 2009, these Chinese cars are equipped with 1.8T (turbo) engine. It is understood that, equipped with 1.8T (turbo) engine Brilliance sedan priced at about 40,000 yuan higher than the previous. With 175,000 terms, Brilliance Auto will increase over sales of $ 7 billion. As this revenue calculation, Brilliance China Automotive indeed be fully amortized on investment in turbine engines. "In the turbine engine, Brilliance Auto Group a total cost of 1.05 billion yuan, lower than the previously approved budget (budget approved as 1.13 billion yuan)." Brilliance Auto director Zhao Jian said, "in which the R & D cost about 330 million yuan, including our ever go cost curve; the equipment investment of about 500 million yuan, because 90% of imported equipment; civil engine plant will cost about 300 million yuan, "Once the sales target, after deducting the initial investment cost of about 60 billion in revenue is sufficient to fill the 1.8T (. turbine) engine production costs. So, no wonder Brilliance Automotive Group and then the next killer, but also said Qi Yumin: under the same performance, independent brand car does not sell temporary joint venture brand price.
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